I explore the intricate relationships between media and ideology, challenging dominant ideas and representation as a tool that articulates subjectivities, bodies, affects and desires. I investigate the role of language, both textual and visual, within this context uncovering our own habits of interpellation creating a space in which we can disrupt and re-imagine this process.
Working in video, sculpture and installation, I use text and visual language from popular media such as social media, YouTube, and TV as source materials for my work. Once translated into the fictionalized realm of my final work, the conventions of the source material are disrupted in order to diverge from common expectations, exploring their own language to create cracks in the ideological narrative.
Recent projects have addressed the ideological frameworks of collective memories as expressed in analogue frameworks such as museums, commemorative monuments, or encyclopedias. Current work dives into digital platforms as a site of subjectivity and consciousness formation, shifting tradition notions of critique of social formation into the social fabrication of the digital domain.